Leads
The front of the funnel. You refer early inquiries to RiverSync (PAR-10) and work the shared leads RiverSync assigns back to you (PAR-11). RiverSync owns qualification — you drive the relationship.
You · the reseller
Refer an inquiry and work shared leads — the customer-facing relationship is yours.
RiverSync · product owner
Owns the lead — qualifies, disqualifies, and decides what to share back, gated by your program tier.
Distributor
Not involved — leads are pre-channel. A distributor enters only once a Deal is registered.
Open leads
4
2 referred · 2 shared
Qualified
1
ready to convert
Lead sharing
tier benefit (PRT-15)
Converted · 90d
3
→ opportunities
Your leads
| Contact | Customer | Source | Kind | State | Owner |
|---|
A referred lead carries your attribution (PartnerAttrib) all the way to the registered deal. A shared lead is RiverSync's to assign — availability follows your tier (Authorized · Gold · Platinum, PRT-15).